为了与在线竞争对手竞争, 瑞联零售公司在精选的商店中测试基于QR的个性化购物, 并将在2026年扩展到智能市场. Reliance Retail tests QR-based personalized shopping in select stores to compete with online rivals, expanding to Smart Bazaar in 2026.

" 依赖零售 " 正在诸如趋势与Yousta等选定服装商店测试一个新的搜索和发现平台,使客户能够扫描用于个人化产品建议的QR码。 Reliance Retail is testing a new search-and-discovery platform in select apparel stores like Trends and Yousta, allowing customers to scan a QR code for personalized product recommendations. 该倡议由CEO Damodar Mall牵头,旨在合并商店内和网上购物经验,并将在2026年晚些时候扩大到Smart Bazaar。 The initiative, led by CEO Damodar Mall, aims to merge in-store and online shopping experiences and will expand to Smart Bazaar later in 2026. 这一举措是针对亚马逊印度,Flipkart,Blinkit和Zepto等快速商业公司的竞争,以及JioMart进入10分钟交付的更广泛战略的一部分. The move is part of a broader strategy to counter competition from Amazon India, Flipkart, and quick-commerce players like Blinkit and Zepto, as well as JioMart’s entry into 10-minute delivery. 尽管由于节日折扣、交货成本和新的劳工条例,保证金压力-核心利润在2025年Q3下降到8%——整个零售市场继续增长,支持扩张和市场份额的变动。 Despite margin pressure—core margins fell to 8% in Q3 2025 due to festive discounts, delivery costs, and new labor regulations—the overall retail market continues to grow, supporting expansion and shifting market shares.