PZ Cussons公司通过TikTok商店推动英国的销售,在通货膨胀和Brexit事件后的挑战下,利用现场直播和快速交货的杠杆作用。 PZ Cussons boosts UK sales via TikTok Shop, leveraging live-streaming and fast delivery amid inflation and post-Brexit challenges.

PZ Cussons是帝国皮革和保护区斯帕的制造者,他说,由于通货膨胀和Brexit后的经济压力,它在联合王国市场上面临着持续的挑战。 PZ Cussons, maker of Imperial Leather and Sanctuary Spa, says it faces ongoing challenges in the UK market due to inflation and post-Brexit economic pressures. 为了保持竞争力,该公司正在扩大其数字存在,特别是在TikTok Shop上。 TikTok Shop已成为英国第四大美容零售商,在2025年年同比销售量猛增60%。 To stay competitive, the company is expanding its digital presence, especially on TikTok Shop, which has become the UK’s fourth-largest beauty retailer with a 60% year-on-year sales surge in 2025. 公司通过工厂进行直播，多轮流播和快速摩托车配送，呼应快速商务的兴起。 The firm is using live-streaming from its factory with multiple shifts of streamers and rapid delivery via mopeds, mirroring the rise of quick commerce. TikTok商店的销售量在印尼猛增超过600%。 Sales on TikTok Shop have surged over 600% in Indonesia. CEO Jonathan Myers强调,随着社交媒体和购物的继续合并,需要不断创新和适应。 CEO Jonathan Myers stressed the need for constant innovation and adaptation as social media and shopping continue to merge.