由BYD和Denza领导的中国EVs在澳大利亚猛增,超越泰国成为最大出口国,而Holden不顾全球趋势错过了这一转变。
Chinese EVs, led by BYD and Denza, surged in Australia, overtaking Thailand as top exporter, while Holden missed the shift despite global trends.
BYD、GWM、Chery和MG等中国汽车制造商在澳大利亚获得了显著的牵引力,在1月的销售中,BYD排名第六,中国超过泰国,成为该国第二大汽车出口国。
Chinese automakers like BYD, GWM, Chery, and MG have gained significant traction in Australia, with BYD ranking sixth in January sales and China surpassing Thailand as the country’s second-largest vehicle exporter.
BYD的溢价品牌Denza已经销售了近2,000个B5和B8型的B5和B8型,预计2026年销售额将高达10,000。
Denza, BYD’s premium brand, has sold nearly 2,000 units of its B5 and B8 models, with projections of up to 10,000 sales in 2026.
Denza的首席执行官兼前Holden营销执行官Mark Harland说,尽管全球趋势呈上升趋势,Holden的领导层还是开除了中国的车辆,失去了一个重要的机会,因为中国的EV现在主宰了市场。
Mark Harland, COO of Denza and former Holden marketing executive, said Holden’s leadership dismissed Chinese vehicles despite global trends, missing a key opportunity as Chinese EVs now dominate the market.