澳大利亚汽车广告引发对不安全或令人不安的内容的反弹,促使监管审查。
Australian car ads spark backlash for unsafe or disturbing content, prompting regulatory scrutiny.
一些澳大利亚汽车品牌在被认为不合适或令人沮丧的广告上面临反弹。
Several Australian car brands faced backlash over ads deemed inappropriate or distressing.
丰田的"Pied Piper" HiLux广告, 显示在车辆托盘中无的CGI狗, 尽管是虚构和幽默, 广告标准却裁定违反了安全指南.
Toyota’s “Pied Piper” HiLux ad, showing CGI dogs unrestrained in a vehicle’s tray, was ruled by Ad Standards to violate safety guidelines despite being fictional and humorous.
Kia以僵尸为主题的广告被称为创伤性广告,Land Rover的竞选活动引起对图像的冒犯,Mercedes-AMG高速幻灯片视频引起批评,BYD的广告显示危险驾驶,被澄清为涉及触摸屏的使用。
Kia’s zombie-themed ad was called traumatic, Land Rover’s campaign drew offense over imagery, Mercedes-AMG’s high-speed slide video sparked criticism, and BYD’s ad, showing risky driving, was clarified as involving touchscreen use.
这些事件反映出创造性广告与安全和社会标准之间的持续紧张关系。
These incidents reflect ongoing tensions between creative advertising and safety and social standards.