欧莱雅正在用新的领导、技术投资和皮肤产品启动改革其印度战略,以便在需求不断上升的情况下推动增长。 L’Oréal is overhauling its India strategy with new leadership, tech investment, and dermatological product launches to boost growth amid rising demand.

欧莱雅在印度市场的战略进行全面调整，尽管2025年实现了高个位数增长，印度市场仅占全球销售额的1%。 L’Oréal is overhauling its strategy in India after underperforming despite high single-digit growth in 2025, with the market contributing just 1% of global sales. CEO Nicolas Hieronimus宣布重新设置, 包括新任国家经理Jacques Lebel和位于海得拉巴的一个新的美容科技中心, CEO Nicolas Hieronimus announced a reset including a new country manager, Jacques Lebel, and a new Beauty Tech center in Hyderabad to boost AI and digital innovation. 该公司正专注于皮肤美貌,如CeraVe和La Roche-Posay等发射,同时加强头发护理和颜色部分。 The company is focusing on dermatological beauty with launches like CeraVe and La Roche-Posay, while strengthening its hair care and color segments. 对制造业、研发和人才的投资增加,目的是在印度经济不断扩张的消费者需求不断增长的情况下,在2026年取得更好的成果。 Increased investments in manufacturing, R&D, and talent aim to drive better results in 2026 amid growing consumer demand in India’s expanding economy.