英国最高法院禁止Oatly的“后牛奶一代”口号, 坚持认为“牛奶”不能用于非奶制品。 UK Supreme Court bans Oatly’s "Post Milk Generation" slogan, upholding that "milk" can't be used for non-dairy products.

英国最高法院裁决Oatly不能使用商标或口号“后牛奶生产”, 坚持禁止在非奶制品品牌中使用“牛奶”品牌。 The UK Supreme Court has ruled Oatly cannot trademark or use its slogan "Post Milk Generation," upholding a ban on using "milk" in branding for non-dairy products. 法院发现,尽管Oatly的论点提到文化转变,但该口号仍然引用奶制品,违反了联合王国保护奶制品术语的规定。 The court found the slogan, despite Oatly’s argument it refers to a cultural shift, still evokes dairy and violates UK regulations protecting dairy terminology. 该决定受到英国乳制品公司游说的影响,强化了牛奶、奶油和黄油等术语仅保留给动物衍生产品。 The decision, influenced by lobbying from Dairy UK, reinforces that terms like milk, cream, and butter are reserved for animal-derived products. 批评者认为这项裁决有利于奶制品业, 引起对消费者清晰度的担忧, 并可能限制英国和欧洲的植物产品品牌。 Critics say the ruling favors the dairy industry, raises concerns about consumer clarity, and may restrict plant-based product branding across the UK and Europe.