2026年情人节期间,印度的电子商务礼品销售量增长了60%,其驱动力是快速交货、个性化和更广泛的礼品类别。 Valentine’s Day 2026 saw a 60% surge in India’s e-commerce gifting sales, driven by fast delivery, personalization, and broader gift categories.

2026年的印度情人节,在快速商业、个性化和扩大交货范围推动下,电子商务礼品销售年同比猛增了60%。 Valentine’s Day 2026 in India saw a 60% year-on-year surge in e-commerce gifting sales, driven by quick commerce, personalization, and expanded delivery reach. 平台报告珠宝首饰、美容、时尚和健康产品大幅增长,每天在400多个城市交付,国际航运到100多个国家。 Platforms reported major growth in jewellery, beauty, fashion, and wellness products, with same-day delivery across 400+ cities and international shipping to 100+ countries. 尽管平均折扣从12%降至10%, 但产品浏览量却上升了28%, Despite a drop in average discounts from 12% to 10%, product views rose 28%, signaling earlier, more deliberate shopping. 这个节日的发展超越了浪漫, 包括自我筛选、Galentine(Galentine)和朋友庆祝, 品牌使用AI、短信和个性化营销来吸引消费者参与。 The holiday evolved beyond romance, embracing self-gifting, Galentine’s, and friend celebrations, with brands using AI, SMS, and personalized marketing to engage consumers. Zepto和Swiging Instamart等D2C网站和快速商业平台领导了这一轮班,及时提供包办的礼品和离线活动,以促进互动。 D2C sites and quick commerce platforms like Zepto and Swiggy Instamart led the shift, offering curated, timely gifts and offline events to boost interaction.