Hello Kitty设计师山口优子在工作40年后退休，将领导权交给新设计师。 Hello Kitty designer Yuko Yamaguchi is retiring after 40 years, passing leadership to a new designer.

设计师Yuko Yamaguchi从1980年开始定义了Hello Kitty的外观, Yuko Yamaguchi, the designer who defined Hello Kitty’s look since 1980, is retiring after over 40 years, marking the end of an era. Sanrio于2026年2月10日宣布离开, 表示她已经将创意领导权传递给一位使用化名“Aya”的新设计师, Sanrio announced her departure on February 10, 2026, stating she has passed creative leadership to a new designer using the pseudonym "Aya," who will begin work by late 2026. 亚马古奇在将这个角色转化为全球偶像方面发挥了关键作用,推动了国际合作和商品成功. Yamaguchi played a key role in transforming the character into a global icon, driving international collaborations and merchandise success. 尽管Hello Kitty的背景是伦敦出生的女孩,但她仍然是日本的卡瓦伊文化象征. Despite Hello Kitty’s fictional backstory as a London-born girl, she remains a symbol of Japan’s kawaii culture. 即将开展的项目包括一部Warner Bros.电影和2027年在中国海南举行的Hello Kitty主题公园开放仪式。 Upcoming projects include a Warner Bros. film and a Hello Kitty-themed park opening in Hainan, China, in 2027.