欧盟正在调查谷歌的广告拍卖系统,以研究价格可能膨胀和竞争扭曲的可能性。 The EU is investigating Google’s ad auction system for potentially inflating prices and distorting competition.

欧洲联盟对谷歌的在线广告做法发起了一项新的反托拉斯调查,重点是关于谷歌的搜索拍卖系统可能人为地高涨广告商价格的指控。 The European Union has launched a new antitrust investigation into Google’s online advertising practices, focusing on allegations that its search ad auction system may be artificially inflating prices for advertisers. 监管者正在研究谷歌在实时拍卖中的作用是否扭曲竞争和损害市场公平性。 Regulators are examining whether Google’s role in real-time auctions distorts competition and harms market fairness. 调查遵循此前29.5亿欧元的罚款,如果发现违规情况,可处以高达谷歌全球收入10%的罚款。 The probe follows a previous €2.95 billion fine and could lead to penalties of up to 10% of Google’s global revenue if violations are found. 在欧盟和美国当局不断施加法律压力的情况下,调查是对谷歌在数字广告中的主导地位进行更广泛监管审查的一部分。 The investigation is part of broader regulatory scrutiny over Google’s dominance in digital advertising, amid ongoing legal pressures from both the EU and U.S. authorities.