Costco现在允许会员通过应用程序订购自订的蛋糕和除尘盘,最后的纸质表格。
Costco now lets members order custom cakes and deli trays via its app, ending paper forms.
Costco在2026年推出数字更新, 允许会员通过Costco应用程序订购自订蛋糕和拆卸托盘, 从而结束访问商店和填写纸面表格的需要。
Costco is rolling out a digital update in 2026 that allows members to order custom cakes and deli trays through the Costco app, ending the need to visit stores and fill out paper forms.
这项变动是由CEO Ron Vachris在2026年问题收入征集中宣布的,回应了长期存在的客户对过时流程的投诉。
The change, announced by CEO Ron Vachris during the Q1 2026 earnings call, responds to long-standing customer complaints about the outdated process.
一些成员报告说,早在2025年8月就已访问该功能。
Some members reported accessing the feature as early as August 2025.
更新的目的是改善便利,减少挫折感,更好地整合Costco的有形和在线业务,帮助公司在数字产品中赶上Sam俱乐部等竞争对手。
The update aims to improve convenience, reduce frustration, and better integrate Costco’s physical and online operations, helping the company catch up with competitors like Sam’s Club in digital offerings.