Winesellers通过高端葡萄酒和新分销商重振杜布夫在美国的进攻,目标是关税征收期间的年轻饮用者。
Winesellers revives Duboeuf’s U.S. push with premium wines and new distributors, targeting younger drinkers amid tariffs.
Winesellers Ltd已恢复了与Georges Duboeuf的伙伴关系, 以提升该品牌在美国的存在,
Winesellers Ltd has revived its partnership with Georges Duboeuf to boost the brand’s U.S. presence, shifting focus toward higher-end Beaujolais cru and domaine wines for younger consumers despite ongoing tariffs.
与Winebow、Martignetti和Johnson Brothers/Maverick的新分销交易覆盖关键市场,售价为21-50美元。
New distribution deals with Winebow, Martignetti, and Johnson Brothers/Maverick cover key markets, with offerings priced $21–$50.
美国依然至关重要,占Duboeuf全球出口的80%。
The U.S. remains vital, accounting for 80% of Duboeuf’s global exports.
与此同时,南格拉泽(Southern Glazer)主办其第二次Wine Forward活动,强调通过负担得起的、便捷的形式(如罐子和RTDs)让年轻饮者参与的战略,同时敦促产业合作促进长期葡萄酒消费。
Meanwhile, Southern Glazer’s hosted its second WineForward event, emphasizing strategies to engage younger drinkers through affordable, accessible formats like cans and RTDs, while urging industry collaboration to foster long-term wine consumption.