英国最高法院禁止Oatly在商标中使用「牛奶」, UK Supreme Court bans Oatly from using "milk" in trademark, upholding dairy term restrictions.

英国最高法院裁定, Oatly 在其标志性口号“后牛奶生产”中不能对植物产品使用“牛奶”一词, 坚持为动物衍生产品保留奶制品相关术语的严格规定。 The UK Supreme Court has ruled that Oatly cannot use the term "milk" in its trademarked slogan "Post Milk Generation" for plant-based products, upholding strict regulations that reserve dairy-related terms for animal-derived goods. 这项由联合王国乳制品公司支持的决定旨在预防消费者混乱和保护传统的奶制品术语,尽管Oatly批评其为反竞争。 The decision, backed by Dairy UK, aims to prevent consumer confusion and protect traditional dairy terminology, though Oatly criticized it as anti-competitive. 这项裁决强化了限制奶制品“牛奶”、“奶”、“奶油”和“奶酪”等术语的现行法律, 并可能影响基于植物的品牌如何在英国各地销售商品。 The ruling reinforces existing laws limiting terms like "milk," "cream," and "cheese" to dairy products and may influence how plant-based brands market their goods across the UK.