非酒精葡萄酒在2026年巴黎葡萄酒展上兴起, 反映出全球由健康驱动的需求和文化转变, Non-alcoholic wine surged at the 2026 Wine Paris show, reflecting global health-driven demand and a cultural shift toward mindful, inclusive drinking.

在2026年巴黎葡萄酒贸易展上,零和低酒精饮料,特别是非酒精葡萄酒在全球消费者习惯的转变中占据了突出地位。 At the 2026 Wine Paris trade show, zero- and low-alcohol beverages, especially non-alcoholic wines, gained prominence amid a global shift in consumer habits. 关心健康和寻求社会包容的年轻成年人正在推动需求,促使欧洲、南非、澳大利亚和新西兰的生产者进行创新。 Younger adults, concerned about health and seeking social inclusion, are driving demand, prompting producers from Europe, South Africa, Australia, and New Zealand to innovate. 在法国,酒精消费量下降导致政府鼓励葡萄园减少和工业改造。 In France, declining alcohol consumption has led to government incentives for vineyard reductions and industry adaptation. 海因肯等大公司报告传统饮料销售量下降,但无酒精和低酒精线增长强劲。 Major companies like Heineken report falling traditional drink sales but strong growth in no- and low-alcohol lines. 宣传者强调,这些产品有助于参加没有酒精的社会仪式,反映了向深思熟虑和包容性消费迈出的持久的文化步伐。 Advocates emphasize these products enable participation in social rituals without alcohol, reflecting a lasting cultural move toward mindful, inclusive consumption.