谷歌在搜索和双子座中扩展了人工智能购物, 让用户通过像Etsy和沃尔玛这样的合作伙伴直接购买, 测试新的广告格式和支付. Google expands AI shopping in Search and Gemini, letting users buy directly via partners like Etsy and Walmart, testing new ad formats and payments.

Google正在扩大在搜索和Gemini的AI动力购物,使用户能够直接在AI的回应范围内从Etsy和Wayfair等零售商购买产品。 Google is expanding AI-powered shopping in Search and Gemini, enabling users to buy products from retailers like Etsy and Wayfair directly within AI responses. 美国正在测试新的广告格式,包括定点折扣的“直接报价”,通过《电子商务议定书》进行标准化支付和数字身份认证。 New ad formats, including "Direct Offers" for targeted discounts, are being tested in the U.S., with standardized payments and digital identity via the Universal Commerce Protocol. 与Seatify、目标和Walmart的伙伴关系正在进行中,以精简结账程序。 Partnerships with Shopify, Target, and Walmart are underway to streamline checkout. 这一举动支持Google在基础设施成本上升时推动AI互动货币化, The move supports Google’s push to monetize AI interactions amid rising infrastructure costs, reflecting a broader industry trend toward agentic commerce.