中国电影业正转向2026年春节前的谨慎发行策略, China's film industry is shifting to cautious release strategies ahead of the 2026 Spring Festival, prioritizing quality and timing over rushed competition.

中国的票房在2025年达到518.0亿元,从大流行的低点恢复,但仍低于2019年的高点. China's box office reached 51.8 billion yuan in 2025, recovering from pandemic lows but still below the 2019 peak. 随着2026年春季节窗口的临近,工作室正在采取谨慎的释放战略,避免过去的拥挤和仓促竞争。 As the 2026 Spring Festival window approaches, studios are adopting a cautious release strategy, avoiding past overcrowding and rushed competition. 这一转变反映了人们对观众疲劳症的关切,对流流和AI内容的竞争日益激烈,以及需要优先考虑电影质量和时间安排。 This shift reflects concerns over audience fatigue, rising competition from streaming and AI content, and the need to prioritize film quality and timing. 现在,制片人正在权衡他们的电影是否足够坚固,足以满足高压节时段的需要,或更适合延迟释放,这标志着在取得短期收益后走向长期可持续性的步伐。 Producers are now weighing whether their films are strong enough for the high-pressure festival slot or better suited for delayed releases, signaling a move toward long-term sustainability over short-term gains.