2026年冬季奥运会的观众数量比2022年增加了60%,Peacock的直播记录分钟和NBCUniversal的体育激增提升了康卡斯特的股票. The 2026 Winter Olympics drew 60% more viewers than 2022, with Peacock streaming record minutes and NBCUniversal’s sports surge boosting Comcast stock.

米兰2026年冬季奥林匹克运动会和Ampezzo的Cortina d'Ampezo的观看率大大高于2022年奥运会,早期数据表明观看率比四年前增加了60%。 The 2026 Winter Olympics in Milan and Cortina d'Ampezzo are drawing significantly higher viewership than the 2022 Games, with early data showing a 60% increase in viewership compared to four years prior. 开幕式吸引了2 140万观众,星期六的覆盖率达到2014年以来最高的2 850万顶峰。 The opening ceremony drew 21.4 million viewers, and Saturday’s coverage reached a peak of 28.5 million—its highest since 2014. Peacock首个周六平均有410万观众，超过13亿分钟，超过了2022年整个奥运会在平台上的总数。 Peacock averaged 4.1 million viewers on its first Saturday, streaming over 1.3 billion minutes, surpassing the total from the entire 2022 Olympics on the platform. 这一激增是NBC环球体育报道更广泛反弹的一部分，支持其获得NFL、NBA和超级碗LX的独家转播权，预计将创下收视纪录。 This surge is part of a broader rebound in NBCUniversal’s sports coverage, supported by exclusive rights to the NFL, NBA, and Super Bowl LX, which is expected to set viewership records. Comcast的股票每年更新15%。 Comcast stock is up 15% year-to-date.