一家澳大利亚零售商通用马戏团关闭其有形商店,由于成本上升和购物习惯的改变,只能在线经营。
Common Circus, an Australian retailer, shut down its physical stores, going online-only due to rising costs and shifting shopping habits.
共同马戏团是澳大利亚新南威尔士的一家零售品牌,由于运营成本上升、通货膨胀和购物习惯的改变,已永久关闭其有形商店,并转向只使用在线模式。
Common Circus, a retail brand in New South Wales, Australia, has permanently closed its physical stores and shifted to an online-only model due to rising operational costs, inflation, and changing shopping habits.
该公司将租金、人员配备和供应链问题造成的财政压力作为搬迁的主要原因,这可以减少间接费用,但可以消除亲自购物的现象。
The company cited financial pressures from rent, staffing, and supply chain issues as key reasons for the move, which allows reduced overhead but eliminates in-person shopping.
客户现在被引导到该品牌的网站和社交媒体进行销售和服务。
Customers are now directed to the brand’s website and social media for sales and service.
尽管该公司没有披露财务细节或员工影响,但这一转型反映了全球实体零售商面临的更广泛挑战.
The transition reflects broader challenges facing brick-and-mortar retailers globally, though the company did not disclose financial details or employee impacts.