iQIYI在扬州开通了第一个浸浸式主题公园, 利用科技将中国戏剧带入生活, 标志着从流向现实世界娱乐的转变。 iQIYI opened its first immersive theme park in Yangzhou, using tech to bring Chinese dramas to life, marking a shift from streaming to real-world entertainment.

iQIYI于2026年2月8日在江苏省启动了iQIYI LAND Yangzhou,这是它第一个具有技术动力的室内浸泡主题公园。 iQIYI launched iQIYI LAND Yangzhou, its first tech-powered immersive indoor theme park, on February 8, 2026, in Jiangsu Province. 这座占地1万平方米的设施利用VR、人工智能、动态系统和现场表演，通过互动区、拍照点和人物遭遇，将《唐朝奇事》和《击倒》等热门中国剧集呈现出鲜活的舞台。 The 10,000-square-meter facility uses VR, AI, motion systems, and live performances to bring popular Chinese dramas like "Strange Tales of Tang Dynasty" and "The Knockout" to life through interactive zones, photo spots, and character encounters. 该公园的设计是为了全年运作和快速更新内容,目的是加深粉丝参与,延长IP的使用周期。 Designed for year-round operation and fast content updates, the park aims to deepen fan engagement and extend IP lifecycles. 计划在Kaifeng和北京增加公园,将地方文化纳入其中。 Additional parks are planned in Kaifeng and Beijing, integrating local culture. 这标志着iQIYI从数字流向真实世界娱乐的战略转变。 The venture marks iQIYI’s strategic shift from digital streaming to real-world entertainment.