Google TV的HomeScreen网站(HomeScreen)向全球500M+电视设备提供高可见度广告, Teads now reaches 500M+ TV devices globally via Google TV’s HomeScreen, offering high-visibility ad placements outside apps.

通过与谷歌电视合作,Teads 已扩大其连接电视主屏广告的全球范围,现在在包括澳大利亚,日本,印度和东南亚在内的主要市场上访问超过 5 亿台电视设备. Teads has expanded its connected TV HomeScreen ad reach globally through a partnership with Google TV, now accessing over 500 million TV devices across major markets including Australia, Japan, India, and Southeast Asia. 在Google TV的HomeScreen网站上, 当用户打开设备时出现, 提供个人应用程序之外独特的设备级广告机会。 The collaboration offers advertisers high-visibility Masthead placements on Google TV’s HomeScreen, appearing when users open their device, providing a unique, device-level ad opportunity outside individual apps. Google TV平台将超过10,000个应用程序和400,000个标题的内容汇总起来, Google TV’s platform aggregates content from over 10,000 apps and 400,000 titles, using personalized profiles to shape user experiences. Teads于2023年推出了HomeScreen产品,为卡地亚,雀巢和法国航空等品牌执行了4000多个活动,利用其内部创意团队Teads Studio开发了交互式格式,包括3D体验,以提高品牌的支持度和考虑度. Teads, which launched its HomeScreen product in 2023, has executed over 4,000 campaigns for brands like Cartier, Nestlé, and Air France, using its in-house creative team, Teads Studio, to develop interactive formats—including 3D experiences—shown to improve brand favorability and consideration. 这项交易加强了Teads在不断增长的溢价市场、非基于应用的CTV广告市场中的地位,因为连接电视的采用率上升,对设备级库存的需求增加。 The deal strengthens Teads’ position in the growing market for premium, non-app-based CTV advertising as connected TV adoption rises and demand increases for device-level inventory.