2026年在旧金山的超级碗将足球与时装合并, 以高调表演、设计师服装和品牌融合为特色。
The 2026 Super Bowl in San Francisco merged football with fashion, featuring high-profile performances, designer outfits, and brand integrations.
2026年超级碗在旧金山举行,被称为"本尼托碗",成为一个主要的时尚盛会,Bad Bunny以西班牙语主持了半场秀,穿着扎拉足球灵感的服装和阿迪达斯运动鞋,后来Lady Gaga加入了定制的Luar外观.
The 2026 Super Bowl, held in San Francisco and dubbed the "Benito Bowl," became a major fashion event, with Bad Bunny headlining the halftime show in Spanish, wearing a Zara football-inspired outfit and Adidas sneakers, later joined by Lady Gaga in a custom Luar look.
演出前,Coco Jones穿着Karl Kani服装向惠特尼·休斯顿致敬,而Brandi Carlile则穿着Thom Browne的服装表演。
Pre-show, Coco Jones honored Whitney Houston in a Karl Kani outfit, while Brandi Carlile performed in Thom Browne.
周末有Thom Browne和Abercrombie的时装表演,NFL球员在跑道上行走。
The weekend featured fashion presentations by Thom Browne and Abercrombie, with NFL players walking runways.
品牌比传统广告更优先考虑浸泡激活,而Zara在文化时刻越来越引人注目。
Brands increasingly prioritized immersive activations over traditional ads, with Zara gaining visibility through cultural moments.
NFL(NFL)日益兴起的时装整合为洛杉矶2027超级碗设定了新的基准。
The NFL’s growing fashion integration, highlighted by athlete front-row appearances and collaborations, set a new benchmark for the 2027 Super Bowl in Los Angeles.