印度的美景市场到2030年将达到40B美元,其主导者是年轻消费者、数字增长和新的品牌。 India’s beauty market to hit $40B by 2030, led by young consumers, digital growth, and new brands.

印度的美貌和个人护理市场预计到2030年将达到400亿美元,成为世界第四大市场,其驱动力是Gen Z和Gen Alpha消费者、收入增加和数字领养。 India’s beauty and personal care market is projected to reach $40 billion by 2030, becoming the world’s fourth-largest, driven by Gen Z and Gen Alpha consumers, rising incomes, and digital adoption. 电子商务将占销售额的三分之一以上,快速商业正在成为占主导地位的在线格式。 E-commerce will account for over one-third of sales, with quick commerce emerging as the dominant online format. 5个数字渠道——直接对消费者、市场、垂直平台、快速商业和价值商业——预期每个都至少占网上需求的10%,推动品牌采用多格式战略。 Five digital channels—direct-to-consumer, marketplaces, vertical platforms, quick commerce, and value commerce—each expected to capture at least 10% of online demand, pushing brands to adopt multi-format strategies. 随着需求转向透明、个性化和方便性, 超过150个新年龄品牌预计年收入将达到100千格朗, 共占市场份额的25%左右。 Over 150 new-age brands are forecast to reach ₹100 crore in annual revenue, collectively capturing about 25% of market share, as demand shifts toward transparency, personalization, and convenience.