NFL与Abercrombie & Fitch合作, 通过以年轻女性及国际球迷为对象的玩家时尚秀, The NFL partners with Abercrombie & Fitch to boost appeal via player fashion shows, targeting younger, female, and international fans.

NFL通过将时尚融入其形象、在比赛前的活动中展示设计师服装的玩家以及超级杯前的贵宾时尚表演, 来扩大其吸引力。 The NFL is expanding its appeal by integrating fashion into its image, showcasing players in designer outfits during pre-game events and VIP fashion shows ahead of the Super Bowl. 该联盟与Abercrombie & Fitch合作, 与Abercrombie & Fitch为首个正式时尚伙伴, 利用社交媒体及幕后内容让玩家人性化, 在全球赛事中突显Amon-Ra St. Brown、Christian McCaffrey、Joe Burrow等运动员。 Partnering with Abercrombie & Fitch as its first official fashion partner, the league highlights athletes like Amon-Ra St. Brown, Christian McCaffrey, and Joe Burrow at global events, using social media and behind-the-scenes content to humanize players. 这种“摘下头盔”策略旨在吸引女性、年轻和国际球迷，尤其是在欧洲和亚洲等注重时尚的市场，而球员们则强调足球依然是他们的首要任务。 This "helmets off" strategy aims to attract female, younger, and international fans, particularly in fashion-conscious markets like Europe and Asia, while players emphasize that football remains their top priority.