NFL正在考虑向苹果、Netflix和YouTube等科技及媒体公司出售现场游戏流权, The NFL is considering selling live game streaming rights to tech and media companies like Apple, Netflix, and YouTube, amid shifting viewer habits and upcoming media negotiations.

NFL正在探索向流平台和非传统媒体公司(包括苹果、Netflix和YouTube)出售现场游戏权,为未来媒体权利谈判做准备。 The NFL is exploring selling live game rights to streaming platforms and non-traditional media companies, including Apple, Netflix, and YouTube, as it prepares for future media rights negotiations. 这一转变紧随一笔价值1亿美元的YouTube直播协议，同时也正值即将与迪士尼、NBC环球、派拉蒙天舞和亚马逊等现有合作伙伴进行的谈判。 This shift follows a $100 million deal to stream a game on YouTube and comes ahead of upcoming talks with current partners like Disney, NBCUniversal, Paramount Skydance, and Amazon. 该联盟正在将其国际赛事计划扩大到下一季的九场比赛,并可能为一些配对提供单独的连流组合。 The league is expanding its international schedule to nine games next season and may offer separate streaming packages for some matchups. 这一举措反映了一项更广泛的战略,以适应不断变化的观众习惯,并在数字平台日益激烈的竞争中扩大影响。 The move reflects a broader strategy to adapt to changing viewer habits and increase reach amid growing competition from digital platforms.