福特在2030年前发射五辆40K亚元车辆,包括2027年的一辆30K美元电动小卡车,以提高可负担性和竞争力。 Ford to launch five sub-$40K vehicles by 2030, including a $30K electric pickup in 2027, to boost affordability and competitiveness.

福特计划在2030年推出5款新车,价格低于4万美元,其中包括一款价值3万美元的中型电动皮卡,预计在2027年推出,这标志着在多年专注于高利率卡车之后, 实现了战略性转向. Ford plans to launch five new vehicles under $40,000 by 2030, including a $30,000 midsize electric pickup set for 2027, marking a strategic pivot toward affordability after years of focusing on high-margin trucks. 电动卡车使用新的平台和创新的制造技术,如铝合金和精简的装配工艺,目的是削减成本和简化生产。 The electric truck, using a new platform and innovative manufacturing techniques like aluminum unicastings and a streamlined assembly process, aims to cut costs and simplify production. 车型组合将包括跨越式车,货车以及潜在的新型野马和布朗科车型,使用多能平台. The lineup will feature new nameplates across crossovers, vans, and potentially new Mustang and Bronco variants, using a multi-energy platform. 这一转变是在F-150闪电停用和195亿美元减记之后发生的,这反映了福特努力与中国EV制造商竞争并解决车辆价格上涨问题。 This shift follows the discontinuation of the F-150 Lightning and a $19.5 billion write-down, reflecting Ford’s effort to compete with Chinese EV makers and address rising vehicle prices.