亚马逊地区通过自然语言提示为AI驱动的广告管理开放贝塔。 Amazon launches open beta for AI-powered ad management via natural language prompts.

亚马逊已经启动了Ads 示范背景协议服务器的开放贝塔,允许AI代理商通过自然语言提示管理广告活动。 Amazon has launched the open beta of its Ads Model Context Protocol (MCP) Server, allowing AI agents to manage advertising campaigns via natural language prompts. 该系统将文本指令转化为API行动,有利于自动发起运动、预算管理、报告和跨市场扩展。 The system translates text commands into API actions, enabling automated campaign creation, budget management, reporting, and cross-market expansion. 该议定书由人类开发,现已向活跃在亚马逊Ads API的合作伙伴开放,减少了对海关一体化、削减设置和维护费用的依赖。 Developed by Anthropic and now open globally to partners with active Amazon Ads API access, the protocol reduces reliance on custom integrations, cutting setup and maintenance costs. Clear Ads发布了一份指南,帮助卖主采用技术,将时间密集型任务转变为单一指挥操作。 Clear Ads released a guide to help sellers adopt the technology, transforming time-intensive tasks into single-command operations. 鼓励早期使用以获得竞争优势,特别是对于多市场销售者而言。 Early use is encouraged to gain a competitive edge, especially for multi-market sellers.