Criteo利用720M店主提供的实时数据,使建议准确性提高60%,从而启动AI购物助理。 Criteo launches AI shopping assistant using real-time data from 720M shoppers to boost recommendation accuracy by 60%.

Criteo启动了一个由AI动力的代理商商务建议服务机构,利用来自7.20亿日店主和每年交易额1万亿美元的实时购物数据,提供更加准确、基于行为的产品建议。 Criteo has launched an AI-powered Agentic Commerce Recommendation Service that uses real-time shopping data from 720 million daily shoppers and $1 trillion in annual transactions to deliver more accurate, behavior-based product recommendations. 该系统以Criteo的示范背景议定书为动力,通过解释用户意图、建议有关项目以及将建议准确性与仅说明说明的方法相比提高高达60%,增强了AI购物助理。 The system, powered by Criteo’s Model Context Protocol, enhances AI shopping assistants by interpreting user intent, suggesting relevant items, and improving recommendation accuracy by up to 60% compared to description-only methods. 它与商家库存直接结合,支持广泛和具体的查询,并能够进行无缝购物。 It integrates directly with merchant inventory, supports both broad and specific queries, and enables seamless shopping actions. 目前正在与主要LLM平台和零售商测试这项服务,Criteo将其庞大的商业数据定位为AI驱动的购物领域日益扩大的主要优势。 The service is being tested with major LLM platforms and retailers, with Criteo positioning its vast commerce data as a key advantage in the growing field of AI-driven shopping.