参议员提出法案,要求社交媒体平台在公平贸易委员会和国家执法的支持下,核实广告商并停止欺诈广告。
Senators introduce bill to require social media platforms to verify advertisers and stop scam ads, backed by FTC and state enforcement.
美国
U.S.
参议员鲁本·加列戈(Ruben Gallego)和伯尼·莫雷诺(Bernie Moreno)介绍了《保护消费者免受广告失检法案》,这是一项两党法案,要求社交媒体平台核查广告商并采取合理步骤防止欺诈广告。
Senators Ruben Gallego and Bernie Moreno have introduced the Safeguarding Consumers from Advertising Misconduct Act, a bipartisan bill requiring social media platforms to verify advertisers and take reasonable steps to prevent scam ads.
得到美国银行家协会和美国退休人员协会支持的立法将授权公平贸易委员会和州总检察长强制遵守规定,将违法行为视为不公平或欺骗性做法。
The legislation, backed by the American Bankers Association and AARP, would empower the FTC and state attorneys general to enforce compliance, treating violations as unfair or deceptive practices.
随后有报告说,Meta在2024年从与骗局有关的广告中赚取了数十亿美元,尽管公司对这些数字持异议,声称它积极打击欺诈行为。
It follows reports that Meta earned billions from scam-related ads in 2024, though the company disputes the figures, saying it actively combats fraud.
平台需要通过政府签发的身份证明或商业证明确认身份,并迅速对欺诈报告作出反应。
Platforms would need to confirm identities via government-issued IDs or business proof and respond quickly to scam reports.