国际电视台将在2026年六国橄球赛期间播放分屏广告,这是英国足球或橄球的首次. ITV to show split-screen ads during 2026 Six Nations rugby, first in UK football or rugby.

在2026年六国橄榄球锦标赛的现场行动期间,ITV将展示分屏幕广告,在冲浪前播放多达两部20秒的广告,标志着英国商业广播公司首次在橄榄球或足球赛中使用游戏广告。 ITV will show split-screen ads during live action of the 2026 Six Nations rugby tournament, airing up to two 20-second commercials before scrums, marking the first time UK commercial broadcasters have used in-game advertising in rugby or football. 这些广告出现在屏幕的右侧, 而现场播放则在左侧继续, 这是美国运动中使用的一种格式, 先前由爱尔兰RTE试用过。 The ads appear on the right side of the screen while live play continues on the left, a format used in U.S. sports and previously trialed by Ireland’s RTE. 此举是英国广播公司四年免费广播协议的一部分, 目的是在观众的竞争日益激烈的情况下增加收入。 The move, part of a four-year free-to-air broadcast deal with the BBC, aims to boost revenue amid rising competition for viewership. 比赛开始时,法国的卫冕冠军面临2024年赢得冠军的爱尔兰,英格兰、法国和爱尔兰被视为顶级冠军竞争者。 The tournament opens with defending champions France facing 2024 winners Ireland, with England, France, and Ireland seen as top title contenders.