Aldi在球队GB训练基地推出一个Cuthbert蛋糕形状的波浪, 以激发人们对2026年冬季奥林匹克运动会的兴趣。 Aldi launched a Cuthbert cake-shaped bobsled at Team GB’s training base to boost interest in the 2026 Winter Olympics.

Aldi在英国队位于巴斯的训练基地展示了一辆真人大小的雪橇，形状仿其卡斯伯特蛋糕，以宣传2026年冬奥会。 Aldi unveiled a life-sized bobsled shaped like its Cuthbert cake at Team GB’s training base in Bath to promote the 2026 Winter Olympics. 与GB团队和GB残奥会合作的玩耍特技部分, 在一项调查后发现55%的英国人想要更有创意的bobsled设计, 37%的英国人在观看Cool Rowers和Eddie the Eagle等电影后, 受启发尝试运动。 The playful stunt, part of a partnership with Team GB and Paralympics GB, followed a survey showing 55% of Brits want more creative bobsled designs and 37% have been inspired to try sports after watching films like Cool Runnings and Eddie the Eagle. 该运动强调流行文化如何促进公众在冬季体育运动中的兴趣。 The campaign highlights how pop culture fuels public interest in winter sports.