PepsiCo将美国零食价格削减15%, PepsiCo cuts U.S. snack prices up to 15% to combat declining sales and boost competitiveness.

PepsiCo将美国Lay、Doritos、Cheetos和Tostitos的价格降低15%, PepsiCo is cutting prices on Lay’s, Doritos, Cheetos, and Tostitos by up to 15% in the U.S., effective immediately, to address declining sales driven by inflation and consumer affordability concerns. 此举发生在超级碗前夕，继多年涨价以及激进投资者Elliott Management的压力之后，后者推动产品线减少20%。 The move, timed ahead of the Super Bowl, follows years of price increases and pressure from activist investor Elliott Management, which pushed for a 20% reduction in the product lineup. 该公司还引进了更健康的选择,如蛋白质增强的多里托和含有更清洁成分的零食,同时报告第四季度收入和收入比预期的要强。 The company also introduced healthier options like protein-enhanced Doritos and snacks with cleaner ingredients, while reporting stronger-than-expected fourth-quarter revenue and earnings. 尽管北美零食量下降了1%, 百事可乐(PepsiCo)的目标是在商店品牌和消费者偏好不断转变的竞争中, 提升忠诚与竞争力。 Despite a 1% decline in North American snack volumes, PepsiCo aims to boost loyalty and competitiveness amid rising competition from store brands and shifting consumer preferences.