NFL将于2026年9月在澳洲首场定期赛季比赛, 洛杉矶Rams在墨尔本的MCG举办。 The NFL will play its first regular-season game in Australia in September 2026, with the Los Angeles Rams hosting at Melbourne’s MCG.

NFL于2026年9月在墨尔本的MCG主办首场澳大利亚定期赛季比赛, 洛杉矶Rams是指定的主队, The NFL is hosting its first regular-season game in Australia in September 2026 at Melbourne’s MCG, with the Los Angeles Rams as the designated home team, marking a shift from exhibition matches. 这一举动是全球扩张战略的一部分,旨在增加国际粉丝,并获得高达10亿美元的独立流媒体权. This move is part of a broader global expansion strategy aiming to grow international fandom and generate up to $1 billion in standalone streaming rights. 澳大利亚是NFL的第六大非美国市场,有260万观众观看超级杯LIX,估计有500万潜在粉丝。 Australia is the NFL’s sixth-largest non-US market, with 2.6 million viewers for Super Bowl LIX and an estimated 5 million potential fans. 该联盟计划在马德里、巴黎、里约热内卢、慕尼黑和伦敦开展国际比赛,同时投资于全球媒体权利和伙伴关系。 The league plans international games in Madrid, Paris, Rio de Janeiro, Munich, and London, while investing in global media rights and partnerships. 澳大利亚分流平台,包括亚马逊、派拉蒙+、加约和斯坦,正在扩大其现场体育覆盖面,反映出对现场体育内容的需求日益增长。 Streaming platforms in Australia, including Amazon, Paramount+, Kayo, and Stan, are increasing their live sports coverage, reflecting a growing demand for live sports content.