海信将Bench Media指定为其在澳大利亚和新西兰的主要合作伙伴，通过数字和零售媒体提升销售和品牌知名度。 Hisense names Bench Media its primary partner in Australia and NZ to boost sales and brand visibility through digital and retail media.

Hisense已指定Bench Media为其在澳大利亚和新西兰的主要媒体伙伴,在进行战略审查后立即生效。 Hisense has named Bench Media as its primary media partner in Australia and New Zealand, effective immediately, following a strategic review. 设在悉尼的机构将领导一项综合、全功能媒体战略,结合品牌和业绩,利用当地的洞察力和全球平台提高品牌能见度,及早考虑客户,并通过数字第一规划、零售媒体和数据驱动优化销售。 The Sydney-based agency will lead an integrated, full-funnel media strategy combining brand and performance, leveraging local insights and global platforms to boost brand visibility, early customer consideration, and sales through digital-first planning, retail media, and data-driven optimization. 这一伙伴关系旨在加强Hisense在家庭娱乐和白色商品方面的增长,得到诸如其国际足联赞助等全球倡议的支持,并将重点放在深入、无障碍的创新上。 The partnership aims to strengthen Hisense’s growth in home entertainment and white goods, supported by global initiatives like its FIFA sponsorship and focus on immersive, accessible innovation. 由于其战略方法,专业知识和能够提供可衡量的结果, 选择了Bench. Bench was selected for its strategic approach, category expertise, and ability to deliver measurable results.