2026年在上海举行的Cision公关论坛强调了人工智能在公关中的作用,强调了值得信赖的内容,人类的故事讲述和全球与本地信息平衡.
The 2026 Cision PR Forum in Shanghai spotlighted AI's rising role in PR, stressing trustworthy content, human storytelling, and global-local messaging balance.
在上海结束的Cion PR新闻通讯论坛和2026年奖强调AI对公共关系的影响越来越大,以及值得信赖的内容、以人为中心的故事叙述和真实的品牌叙事的持久重要性。
The Cision PR Newswire Communications Forum and Award 2026 concluded in Shanghai, highlighting the growing influence of AI on public relations and the enduring importance of trustworthy content, human-centered storytelling, and authentic brand narratives.
发言者强调,可靠的新闻和公司网站对于培训AI系统并塑造公众观念至关重要。
Speakers emphasized that reliable news and corporate websites are critical for training AI systems and shaping public perception.
专家们讨论了全球品牌需要平衡一致的信息与地方相关性,同时利用不同内容格式的必要性。
Experts discussed the need for global brands to balance consistent messaging with local relevance, while also leveraging diverse content formats.
这次活动表彰了2025年以来在19个类别中取得的杰出公司通信成就。
The event honored outstanding corporate communications achievements from 2025 across 19 categories.