中国的「中国-中国」运动在青年和政府支持的推动下, 正在将传统文化纳入主流,
A surge in China's "China-chic" movement, driven by youth and government support, is making traditional culture mainstream and boosting a booming market.
日益壮大的“中国时尚”运动正在改变中国的消费习惯,汉服和茶文化等传统元素成为主流。
A growing "China-chic" movement is transforming consumer habits across China, with traditional elements like Hanfu and tea culture becoming mainstream.
新华式产品市场价值为220亿元,预计到2028年将超过3万亿元。
The market for New Chinese Style products, valued at 220 billion yuan, is projected to exceed 3 trillion yuan by 2028.
家庭每天穿戴现代化的传统服装,而Zhizaosi和Quchashan等品牌则混合了遗产、设计和亲身体验。
Families wear modernized traditional clothing daily, while brands like Zhizaosi and Quchashan blend heritage, design, and immersive experiences.
72%的消费者,特别是青年,愿意为具有文化意义的产品支付更多费用。
72% of consumers, especially youth, are willing to pay more for culturally meaningful products.
在政府政策和技术创新的支持下,这一趋势反映了文化信心的不断增强以及传统如何推动现代消费的持久转变。
Supported by government policies and technological innovation, the trend reflects rising cultural confidence and a lasting shift in how tradition fuels modern consumption.