Pop Mart开放英国商店,在欧洲扩张,创造150个就业机会,作为中国贸易推动的一部分。 Pop Mart opens UK stores, expands in Europe, creating 150 jobs as part of China trade push.

Pop Mart是拉布布收集娃娃背后的中国玩具制造者,他选择伦敦作为其欧洲总部,开设了7家英国商店,并计划在整个欧洲再开20家店,创造了150多个就业机会。 Pop Mart, the Chinese toymaker behind the Labubu collectible dolls, has chosen London as its European headquarters, opening seven UK stores and planning 20 more across Europe, creating over 150 jobs. 作为英国首相基尔·斯塔尔默访问中国的贸易协定的一部分,这一举动反映了中国消费品牌在国内经济挑战中向国际扩张的更广泛的转变。 The move, part of trade agreements from UK Prime Minister Keir Starmer’s visit to China, reflects a broader shift by Chinese consumer brands to expand internationally amid domestic economic challenges. 该公司的目标是在2026-2027年将海外收入增长到55%-60%,利用其盲人箱模式和全球知识产权伙伴关系。 The company aims to grow overseas revenue to 55%-60% by 2026-2027, leveraging its blind-box model and global IP partnerships.