Xbox硬件销售额在Q2 2026年暴跌32%, Xbox hardware sales plummeted 32% in Q2 2026, dragging down gaming revenue despite overall company growth.

由于Xbox硬件销售下降32%, 内容和服务收入下降5%, 尽管公司总收入增长17%至813亿美元。 Microsoft's gaming division saw a 9% year-over-year revenue decline in Q2 FY2026, driven by a 32% drop in Xbox hardware sales and a 5% fall in content and services revenue, despite overall company revenue rising 17% to $81.3 billion. 硬件衰退的原因包括控制台价格高、记忆短缺造成的供应制约、第一党游戏表现疲软,以及向跨平台释放的转变。 The hardware slump was attributed to high console prices, supply constraints from memory shortages, weak first-party game performance, and a shift toward cross-platform releases. Xbox Game Pass and Cloud game gameing(Xbox Game Pass and Cloud game game)在创纪录的PC玩家和连续播放时段显示实力, 该公司继续优先关注人工智能和云增长, Azure 和 AI 基础设施刺激了26%的云收入增长。 While Xbox Game Pass and cloud gaming showed strength with record PC players and streaming hours, the company continues to prioritize AI and cloud growth, with Azure and AI infrastructure fueling a 26% rise in cloud revenue. 微软仍专注于软件和订阅, 以Forza Horizon 6和Fable等标题为赌注, 以重新唤起兴趣, Microsoft remains focused on software and subscriptions, betting on titles like Forza Horizon 6 and Fable to revive interest, as it shifts away from hardware-centric strategies.