快速商业现在占印度网上杂货市场的47%,但基拉纳商店在整体上仍然占主导地位,2025年占91%。
Quick commerce now makes up 47% of India’s online grocery market, but kirana stores still dominate overall, holding 91% in 2025.
快速商业目前占印度在线杂货市场的47%,预计到2030年,根据Redseer, 快速商业将控制三分之二的消费习惯,
Quick commerce is now 47% of India’s online grocery market and is projected to control two-thirds by 2030, according to Redseer, shifting consumer habits toward instant delivery for both impulse and planned purchases.
尽管出现这一增长,但基拉纳商店仍然占支配地位,在2025年占整个市场的91%,预计到2030年将保持86%左右。
Despite this growth, kirana stores remain dominant, holding 91% of the overall market in 2025 and expected to retain about 86% by 2030.
快速商业的兴起主要影响到电子商务和现代零售业,它们面临销售量下降的问题,而由于可负担性、现金流动的灵活性和少量购买松散物品的能力,kiranas公司继续为中低收入家庭提供服务。
The rise of quick commerce has primarily impacted e-commerce and modern retail, which face declining sales, while kiranas continue to serve low- and mid-income households due to affordability, cash-flow flexibility, and the ability to buy loose items in small quantities.