9娱乐公司出售广播电台,在广告牌和公共汽车广告中再投资1B美元,从家转向公共空间广告。 Nine Entertainment sold radio stations to reinvest $1B in billboards and bus ads, shifting from home to public-space ads.

2026年,九家娱乐公司出售了电台,将近10亿美元重新投资到广告牌和公交车站广告上,以扩大从家庭广告到公共空间广告的推广范围,这一转变被称为“sofa到街上”。 In 2026, Nine Entertainment sold its radio stations and reinvested nearly $1 billion into billboards and bus-stop ads to expand from home-based to public-space advertising, a shift it calls "sofa to street." 此举旨在为广告商提供一个跨越数字、广播和离家媒体的一站式平台,减少对不断下降的广播电视的依赖。 The move aims to offer advertisers a one-stop platform across digital, broadcast, and out-of-home media, reducing reliance on declining broadcast TV. 虽然人们认为该战略在财政上是健全的,并符合行业趋势,但其长期成功取决于有效执行和证明可衡量的成果。 While the strategy is seen as financially sound and aligned with industry trends, its long-term success depends on effective execution and proving measurable results.