里约热内卢在2025年打破了旅游记录, 由访问者在社交媒体的推动下, 探索Rocinha这种真实体验的棚户区。 Rio de Janeiro broke tourism records in 2025, driven by visitors exploring favelas like Rocinha for authentic experiences, boosted by social media.

2025年,里约热内卢创下旅游业纪录,有1 250万游客,包括210万国际游客,比2024年增长44.8%,产生15亿美元。 In 2025, Rio de Janeiro set a tourism record with 12.5 million visitors, including 2.1 million international travelers, a 44.8% surge from 2024, generating $1.5 billion. 许多游客现在都会到罗西纳这样的贫民窟去寻找真正的文化体验, Many tourists are now visiting favelas like Rocinha for authentic cultural experiences, guided by residents who share local art, capoeira, and community stories. 社会媒体, 包括影响者及Rosalía等明星的影视文章, 引起人们的兴趣, 居民也为照片和无人机录像开辟空间, Social media, including viral posts by influencers and stars like Rosalía, has driven interest, while residents have opened spaces for photos and drone videos. 这一转变反映了对隐性、有意义的旅行的需求日益增加,尽管对边缘化社区的可持续性和商业化仍存在关切。 The shift reflects a growing demand for immersive, meaningful travel, though concerns remain about sustainability and the commercialization of marginalized communities.