Haier在曼谷发起了全球冠军锦标赛,展示智能电器和体育伙伴关系。
Haier launched its Global Champion Tour in Bangkok, showcasing smart appliances and sports partnerships.
海尔(Haier)在曼谷发起全球冠军锦标赛, 将中央世界广场变成1300平方公尺的互动枢纽,
Haier’s Global Champion Tour launched in Bangkok, transforming Central World Square into a 1,300-square-meter interactive hub featuring sports, tech, and wellness.
活动重点介绍了新的 " 适合航天 " 系列,包括适应气候的冰箱、AI控制的空调机、QLED M80电视机和带有26个去除污点方案的洗衣机。
The event highlighted the new Space Fit series, including a climate-adaptive refrigerator, AI-controlled air conditioners, a QLED M80 TV, and a washer-dryer with 26 stain removal programs.
该巡回赛跨越100家合作门店,并在主要平台进行直播,包括迷你足球场和健康活动,并与利物浦足球俱乐部和巴黎圣日耳曼合作,泰国明星BAMBAM担任大使。
Integrated across 100 partner stores and live-streamed on major platforms, the tour included a mini-football pitch and wellness events, backed by partnerships with Liverpool FC and PSG, and Thai star BAMBAM as ambassador.
17年来,世界上最大的电器品牌海尔(Haier)在泰国继续扩大,自2002年以来,在泰国市场份额已增至14%,得到了当地研发的支持,2025年启动了Chonburi制造中心,年产容量达600万单位。
Haier, the world’s top appliance brand by volume for 17 years, continues expanding in Thailand, where it has grown market share to 14% since 2002, supported by local R&D and the 2025 launch of its Chonburi manufacturing hub with 6 million units annual capacity.
该公司还每年向慈善事业捐助1 000多万塔布,并通过 " 海尔跑 " 等倡议促进社区参与。
The company also contributes over 10 million THB yearly to charity and promotes community engagement through initiatives like the Haier Run.