Google结束了英国电视观看跟踪项目, Google ended a UK TV-viewing tracking project due to data policy concerns, sparking industry backlash.

Google在向Barb和Kantar Media发出法律通告后, 停止了一个英国观众测量项目, 将电视上的YouTube观众与传统电视进行比较。 Google has halted a UK audience measurement project comparing YouTube viewership on TV with traditional television, after sending legal notices to Barb and Kantar Media. 该举措使用音频匹配技术跟踪各平台的浏览情况,但谷歌说,它违反了其数据政策,尤其是围绕API的使用问题。 The initiative used audio-matching technology to track viewing across platforms, but Google said it violated its data policies, particularly around API usage. 此举引发了广播商、广告商和行业团体的批评，他们认为这破坏了透明度，并与YouTube作为电视平台的定位相矛盾。 The move has drawn criticism from broadcasters, advertisers, and industry groups who argue it undermines transparency and contradicts YouTube’s positioning as a TV-equivalent platform. 虽然YouTube仍由Ipsos和Nielsen等其他公司计量,但暂停限制跨平台的比较,这对广告规划至关重要。 While YouTube remains measured by other firms like Ipsos and Nielsen, the suspension limits cross-platform comparisons crucial for ad planning. 争议突出表明,在数字媒体计量方面,在数据获取和问责方面存在持续紧张关系。 The dispute highlights ongoing tensions over data access and accountability in digital media measurement.