3EA Global在印度推出两个水品牌:负担得起的 " 无 " 和 " 高价Zinga " ,针对有健康意识、目的驱动的消费者。
3EA Global launches two water brands in India: affordable Nothing and premium Zinga, targeting health-conscious, purpose-driven consumers.
3EA Global是一家印度根基的管理咨询公司,正在印度推出两个新的水饮料品牌,一个是负担得起的纯水品牌,配有可定制标签和CSR瓶装赠品,另一个是Zinga。 Zinga是一条溢价线,配有以健康为重点的选项,如富含矿物、发光、金粉和人参花水。
3EA Global, a management consulting firm with Indian roots, is launching two new water beverage brands in India—Nothing, an affordable, pure water brand with customizable labels and CSR bottle giveaways, and Zinga, a premium line featuring wellness-focused options like mineral-rich, sparkling, gold-infused, and ginseng-flavored waters.
通过Rudri Beverages执行的发射目标是将消费者的偏好转向有健康意识和目的驱动的水合,反映出平衡无障碍和奢侈的双重市场战略。
The launch, executed through Rudri Beverages, targets shifting consumer preferences toward health-conscious and purpose-driven hydration, reflecting a dual-market strategy balancing accessibility and luxury.