中国的奢侈市场在2025年经济压力下收缩了35 % , 国内支出上升,年轻顾客提升了顶尖品牌。 China’s luxury market shrinks 3%–5% in 2025 amid economic pressures, with domestic spending rising and younger shoppers boosting top brands.

中国的奢侈品市场预计将在2024年下降17%至19%,预计2025年将缩小3%至5%,而2024年将逐渐恢复17%至19%,预计2026年将逐步复苏。 China’s luxury market is projected to shrink 3% to 5% in 2025 after a 17% to 19% drop in 2024, with a gradual recovery expected in 2026. 由于经济压力,消费者始终谨慎行事,主要品牌强调价值和创新。 Consumer caution persists due to economic pressures, leading brands to emphasize value and innovation. 增长不平衡,美容占4%至7%,而时装、皮革制品、手表和首饰则下降。 Growth is uneven, with beauty leading at 4% to 7%, while fashion, leather goods, watches, and jewelry decline. 由于人民币疲软和全球物价差距缩小,国内支出增长至65%,作为外向购物网购买。 Domestic spending rose to 65% of purchases as outbound shopping wanes, fueled by a weaker yuan and smaller global price gaps. 二手市场增长15%至20%,Daigou的销售放缓。 The secondhand market grew 15% to 20%, and daigou sales slowed. 据LVMH、Burberry和Richemont报告,2025年的结果更强劲,由更年轻的家庭买家驱动。 LVMH, Burberry, and Richemont reported stronger 2025 results, driven by younger domestic shoppers.