人工智能生成的广告在性能上匹配或击败人造广告, 特别是用真实的视觉, 一项研究发现。 AI-generated ads matched or beat human-made ads in performance, especially with authentic visuals, a study found.

哥伦比亚大学利用Taboola平台进行的一项研究发现,AI产生的广告在现实世界运动中与人造广告相匹配或优于人造广告,AI的点击率达到0.76%,而人造广告的点击率为0.65%,尽管结果在严格控制下是可比的。 A Columbia University-led study using Taboola’s platform found AI-generated ads match or outperform human-made ads in real-world campaigns, with AI achieving a 0.76% click-through rate versus 0.65% for human-created ads, though results were comparable under strict controls. 研究人员分析了个人理财、食品饮料等领域超过5亿次展示和300万点击，采用“兄弟姐妹广告”方法以确保公平比较。 Analyzing over 500 million impressions and 3 million clicks across sectors like personal finance and food and drink, researchers used a "sibling ads" method to ensure fair comparison. AI广告在包括清晰的、大型的人类面孔-关键信任信号时表现最佳,而过度光滑或对称的视觉减少了参与。 AI ads performed best when they included clear, large human faces—key trust signals—while overly polished or symmetrical visuals reduced engagement. 近一半的AI广告被误认为是人为的,转换率保持稳定,排除了对低质量点击的担心。 Nearly half of AI ads were mistaken for human-made, and conversion rates remained stable, debunking concerns about low-quality clicks. 结果表明,当设计时要考虑到真实性和可联系性时,人工智能可以有效地扩展创意产品. The findings suggest AI can scale creative production effectively when designed with authenticity and relatability in mind.