美国非营利组织面临捐款减少的问题,因为老捐助方给予的捐赠越来越少,年轻捐助方更倾向于直接捐赠,这促使人们转向以关系为重点的筹资,并改进了留存率。 U.S. nonprofits face declining donations as older donors give less and younger ones favor direct giving, prompting a shift to relationship-focused fundraising with improved retention.

随着老年捐助者减少支助,年轻一代更喜欢直接捐赠,促使人们转向基于关系筹资,美国非营利组织正面临捐助者外逃的问题。 U.S. nonprofits are facing a donor exodus as older donors reduce support and younger generations prefer direct giving, prompting a shift toward relationship-based fundraising. 首席咨询师DickersonBakker正在领导变革,重组其领导力,推广将每个捐助方视为主要捐助方的模式,强调透明度、个性化沟通和长期参与。 DickersonBakker, a leading consultancy, is leading the change by reorganizing its leadership and promoting a model that treats every donor as a major donor, emphasizing transparency, personalized communication, and long-term engagement. 早期结果显示,在组织领导力文化转变的推动下,捐助者保留率提高了35%。 Early results show up to 35% improvement in donor retention, driven by cultural shifts in organizational leadership. 经济压力、对机构的信任下降、捐助者期望提高,这些都加速了创新的需要,非营利组织越来越多地采用数字工具和特派团驱动的讲故事,以重建信任和确保财政可持续性。 Economic pressures, declining trust in institutions, and rising donor expectations are accelerating the need for innovation, with nonprofits increasingly adopting digital tools and mission-driven storytelling to rebuild trust and ensure financial sustainability.