Duer(温哥华牛仔品牌)庆祝成立10周年, Duer, a Vancouver denim brand, celebrates its 10th anniversary after growing from a Kickstarter men’s line into a major lifestyle brand with U.S. and international expansion.

位于温哥华的牛仔品牌Duer, 由加里·莱内特于2016年创立, 正在庆祝其10周年. Vancouver-based denim brand Duer, founded in 2016 by Gary Lenett, is celebrating its 10th anniversary. 起初是Kickstarter支持的男士牛仔系列,现在已经发展成为一个完整的生活方式品牌,以经典风格与伸展,防潮和温度调节等性能特征的融合而闻名. Starting as a Kickstarter-backed men’s denim line, it has grown into a full lifestyle brand known for blending classic styles with performance features like stretch, moisture-wicking, and temperature regulation. 其旗舰《Denim表演》仍然是畅销书。 Its flagship Performance Denim remains a bestseller. 在过去十年中,Duer发展成妇女服装,在加拿大和美国各地开办商店,并通过在英国和欧盟的合资企业建立了国际存在。 Over the past decade, Duer expanded into women’s apparel, opened stores across Canada and the U.S., and established an international presence through a joint venture in the U.K. and EU. 该品牌现已成为温哥华最大的服装标签之一,计划三年内通过零售增长、产品创新和沉浸在店内的经验,将规模翻一番。 The brand, now one of Vancouver’s largest clothing labels, plans to double in size within three years through retail growth, product innovation, and immersive in-store experiences.