但电视销售量由于高价而下降。 Streaming popularity grows, but TV sales drop due to high prices.

一份2023年的报告显示,60%的美国观众现在赞成使用强烈内容发现工具的流式平台,比前一年的56%有所增加,这凸显了个人化的建议在保留用户方面日益重要。 A 2023 report reveals that 60% of U.S. viewers now favor streaming platforms with strong content discovery tools, up from 56% the prior year, highlighting the growing importance of personalized recommendations in user retention. 与此同时,欧洲原始内容的全球流动投资在2023年猛增至208亿欧元,随着竞争者增加支出,Netflix的份额下降到45%。 Meanwhile, global streaming investment in original European content surged to €20.8 billion in 2023, with Netflix’s share dropping to 45% as competitors increased spending. 尽管用户人数不断增加,但全球电视货运量在Q4 2023年降至5 455万,这是近十年来由于高价格和经济压力造成的最低水平。 Despite rising subscriber numbers, global TV shipments fell to 54.55 million in Q4 2023, the lowest in nearly a decade, due to high prices and economic pressures. 预计到2029年,六个主要的美国SVOD平台将达到近9.46亿用户,利润正逐渐成为关键的成功因素。 Six major U.S. SVOD platforms are projected to reach nearly 946 million subscribers by 2029, with profitability emerging as a key success factor.