Bonhams公司将美国总部迁至曼哈顿的斯坦威大厅, Bonhams relocates its U.S. HQ to Manhattan’s Steinway Hall to boost public access and expand globally amid art market challenges.

Bonhams将美国总部迁至曼哈顿十亿富翁街的Steinway Hall, Bonhams is relocating its U.S. headquarters to Steinway Hall in Manhattan’s Billionaires’ Row, moving into a larger, more accessible space with a glass atrium and rotunda to boost public engagement. 这一转变是通过珠宝、手表和不同类别吸引新收藏家的更广泛战略的一部分,目的是在艺术市场波动的情况下稳定收入。 The shift, part of a broader strategy to attract new collectors through jewelry, watches, and diverse categories, aims to stabilize revenue amid art market volatility. 这一转变反映了全球范围,特别是亚洲和中东的扩展努力,并探索了像NFTs这样的数字格式,因为拍卖行适应了不断缩小的买家集合和限制进入中市工程的价格不断上涨的情况。 The move reflects efforts to expand globally, particularly into Asia and the Middle East, and explore digital formats like NFTs, as auction houses adapt to shrinking buyer pools and rising prices limiting access to mid-market works.