《澳大利亚开放》在中国增长,占2025年受众的40%,并在2026年初确定出勤率和社交媒体记录。 The Australian Open grew in China, drawing 40% of its 2025 audience and setting attendance and social media records in early 2026.

《澳大利亚开放》正在扩大在中国的存在,吸引了2025年全球受众的40%,在2026年初有600多万社交媒体追随者和10亿个印象。 The Australian Open is expanding its presence in China, where it drew 40% of its 2025 global audience, with over 6 million social media followers and 1 billion impressions in early 2026. 中国主要赞助者如Luzhou Laojiao、Haier和Luckin Coffee通过在30多个城市举办的AO挑战等活动支持草根网球。 Major Chinese sponsors like Luzhou Laojiao, Haier, and Luckin Coffee support grassroots tennis through events such as the AO Challenge, held in over 30 cities. 1月26日出勤人数达到70 550人,比2025年增加5.4%,使1月18日以来的游客总数超过835 000人。 Attendance reached 70,550 on January 26, a 5.4% rise from 2025, bringing total visitors since January 18 to over 835,000. 赛事的成功归功于创新,传统和节日"快乐大满贯"氛围,其中突出的一项开幕式是向罗杰·费德勒致敬. The tournament credits its success to innovation, tradition, and a festive "Happy Slam" atmosphere, highlighted by an opening ceremony honoring Roger Federer.