2026年1月26日, PVR INOX将4700BC零食品牌出售给Marico, PVR INOX sold its 4700BC snack brand to Marico for ₹226.8 crore on Jan. 26, 2026, to focus on cinemas.

PVR INOX将其4700BC特价零食品牌卖给了FMCG公司Marico,其全部现金交易价值226.8格朗,标志着战略转变,将重点放在其核心电影业务上。 PVR INOX has sold its 4700BC premium snack brand to FMCG company Marico in an all-cash deal worth ₹226.8 crore, marking a strategic shift to focus on its core cinema operations. 这笔交易于2026年1月26日完成, 涉及撤销PVR INOX在Zea Maize私人有限公司(Zea Maize Private Limited)的股份, 该公司是4700BC的母公司, 提供爆米花和薯片等美食。 The transaction, finalized on January 26, 2026, involves the divestment of PVR INOX’s stake in Zea Maize Private Limited, the parent company of 4700BC, which offers gourmet snacks like popcorn and popped chips. 预计这项交易将加强PVR INOX的财务状况并改进关键计量标准,而Marico则打算利用其分销网络和快速移动消费品方面的专门知识,扩大4700BC的覆盖面。 The deal is expected to strengthen PVR INOX’s financial position and improve key metrics, while Marico aims to expand 4700BC’s reach using its distribution network and expertise in fast-moving consumer goods. 收购是工业走向合并和专业化的更广泛趋势的一部分。 The acquisition is part of broader industry trends toward consolidation and specialization.